Apple Competition Apple Inc.   Case Study

  

Apple Computer Inc. Was founded by Steve Jobs and Steve Wozniak in April 1976. It began as a computer software and hardware manufacturers. Apple Computer Inc. Has one of the biggest and most loyal customer bases, who supported the continued growth of the company. In 2007 Apple Computer Inc. Find out how Apple Inc. (AAPL) is performing against its competitors. Compare financial ratios of 10,000 largest U.S. Public companies with industry averages.

DUBLIN--(BUSINESS WIRE)--The 'Apple: Coronavirus (COVID-19) Company impact' company profile has been added to ResearchAndMarkets.com's offering.

This Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Apple's performance.

Apple's revenue is forecast to fall by 3.8% in 2020 in what would have been a good year for the retailer with significant new iPhone releases planned for September.

Apple has been significantly impacted by COVID-19 in China, initially due to the effect on its supply chain and then due to store closures and weakened demand in what is an important market for the retailer.

Key Highlights

  • Apple's rivals will all fare differently, with competitor Samsung being somewhat shielded from COVID-19's impact on the Chinese market as the country is small market for Samsung and it has manufacturing facilities spread across numerous countries.
  • Apple will suffer from dampened demand due to the impacts of COVID-19, with consumers feeling less financially stable so less likely to purchase an expensive phone.
  • Apple has partnered with Google to develop a contact tracing app, a tool that it hopes will be used by a number of governments around the world to help slow the spread of the virus.

Reasons to Buy

  • Use revised 2020 forecasts for Apple to understand how it will perform this year.
  • Use charts to review how Apple's sales are split by region globally and how these regions have been impacted by COVID-19.
  • Use this in-depth analysis to review how Apple has responded to COVID-19 and how this will affect its performance.

Key Topics Covered

Inc.  
  1. Apple's exposure to COVID-19
  2. Apple's operational responses to COVID-19
  3. Key findings
  4. Key conclusions
  5. Geographic spread analysis - COVID-19 vs Apple Group Sales
  6. Global & regional impact
  7. COVID-19 global impact score for Apple versus competitors
  8. Revised 2020 revenue forecast
  9. Company reaction
  10. Staff and supply chain
  11. Store closures
  12. Supporting governments

List of Figures

Apple competition apple inc.    case study questions
  • Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
  • Countries/regions affected by COVID-19
  • Spread of Apple group sales and stores in 2019
  • COVID-19 global impact score for Apple versus competitors
  • Apple global revenue and year on year growth 2015-2020

Companies Mentioned

  • Samsung
  • Google
  • AO.com
  • Amazon
  • Best Buy
  • Dell
  • Dixons Carphone
  • Foxconn

Apple Competition Apple Inc.    Case Study Case

For more information about this company profile visit https://www.researchandmarkets.com/r/9da11t

SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Apple Competition Apple Inc.    Case Study Guide

SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apple is one of the leading brands in the IT & Technology sector.

Apple Competition Apple Inc.    Case Study Questions

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple competitors and includes Apple target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple is one of the most valuable companies as of 2019. In 2019, Apple is expected to launch many more products including new iPhones, iPads and other products.

Apple SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parent Company

Apple Inc.

Category

Personal Computers and Mobile Devices

Sector
Tagline/ Slogan

Think Different

USP

Apple focuses on High Quality Products with exclusivity

Apple Segmentation

Individuals looking for stylish PCs and Mobile Devices

Apple Target Market

High income group, with age between 20 to 40 years

Apple Positioning

Apple offers highly featured and functional mobile devices and computers which are easy to use

Products

1. Apple iPhone

2. Apple iPad2

3. Apple Mini

4. Apple iPad Air

5. Apple iPhone 5

6. Apple iPhone 6

7. iTunes

The above mentioned brands are the prominent products under the Apple product portfolio.

Apple Strengths

Below are the Strengths in the SWOT Analysis of Apple:

1. Apple corporation has around 100,000 employees worldwide

2. Large number of brand loyal customers

3. Apple is known for constant innovations in products and technology

4. Entering into new product lines ex: - Laptops to iPhones and iPads

5. It has good distribution network globally to make its products accessible online and stores

6. The Apple iOS has given it a lead as compare to its competitors

7. Good advertising and branding through TVCs, print media, online ads and billboards

8. Strong legacy of the brand since its inception in 1976

9. Apple's brand name synonymous with the great leadership & legacy of Steve Jobs

10. Tim Cook has kept the innovation going after Steve Jobs and Apple continues to grow

11. New products like iPhone X and iPad pro have been well received by the market

Apple Weaknesses

Here are the weaknesses in the Apple SWOT Analysis:

1. It has less presence in B2B market, as compare to its competitors like Dell and HP. It can be seen that Apple mainly focuses on B2C so its losing large chunk of market

2. Apple ecosystem is considered to be more rigid when compared with other mobile ecosystems

Apple Opportunities

Following are the Opportunities in Apple SWOT Analysis:

1. Apple can move into other computer or media product spaces that are not served well

2. Strategic alliance and innovations in technologies

3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market Crafting a webpage (weebly)mr. mac's virtual existence -.

4. Apple can enter gaming console market to compete with PS4 and Xbox One

Apple Threats

The threats in the SWOT Analysis of Apple are as mentioned:

1. Huge threat from competitors who are in mode of constant innovation

2. The rise of Android ecosystem in the mobile and tablet space

3. Mobile business is very dynamic and price sensitive especially when it comes to geographies like India, China, Brazil etc.

Competitors

Below are the top 6 Apple competitors:

1. Dell

2. Microsoft

3. HP Hewlett-Packard

4. Toshiba

5. Samsung

6. HTC


Apple

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Apple Competition Apple Inc.    Case Study Guides

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


Similar Analysis:
Inc. 
Important Sectors:
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Inc.  Share this Page on: